Since 2007, LTM have been committed to effective and successful Lübeck marketing and to position Lübeck in the competitive environment. They have extensive expertise to perform and successfully implement the tasks of tourism marketing and city marketing.
The main goal in city marketing is to bundle the strengths of different partners from the private and public sectors in order to orient existing resources towards strong marketing in Lübeck and to establish it sustainably. The results of the two beacon projects Tourist Development Concept for Lübeck and Travemünde (TEK) and City Marketing Target System form the basis of the strategic marketing. An example of the high acceptance of these results is the "Neubürgerkampagne Lübeck -die Wohlfühlhauptstadt" as the first impulse project for the targeted strengthening of the Lübeck brand.
Tourism marketing focuses on the acquisition of new overnight guests and day visitors as well as the retention of regular guests in order to increase the tourist indicators and thus the added value in the city. To achieve this goal, LTM are constantly developing the tourist product Lübeck and Travemünde with creative offers, a professional incoming service and strong sales partners according to market-oriented aspects, as well as in terms of the Lübeck brand and the results of the TEK. A matter of the heart for LTM is the further development of the service concept and the improvement of service quality in the Hanseatic city.
Of course, tourism and city marketing are inseparably linked, because of the overlapping content and overall strategic orientation and the synergies that are used. The Lübeck brand as an interdepartmental basis for action supports the common attitude that the whole is always more than the sum of its parts.